Collaborating with fellow members of the Phi Chi Theta Zeta Chapter’s graphics team, I played a pivotal role in creating a new identity for the fall recruiting campaign, ​​Greatness Within Reach. Focusing on a monochromatic and minimalist aesthetic to match the brand identity and brand image, my goal was to give people a feel for what the chapter is all about — innovation, creativity, and a focus on the new versus the traditional and comfortable.